Web Survey

Marketing Research Survey

Welcome to our Online Survey Questionnaire. A group of Marketing Research students from LaSalle University is conducting this survey as a class project. It is intended to gather useful information as well as to improve our knowledge of m-commerce. "M-commerce", or mobile commerce, wireless commerce, is a form of electronic commerce (doing business online) where such is conducted with mobile devices like cellular phones and/or personal digital assistants. Some examples of m-commerce are transferring information or money wirelessly. All responses will remain completely anonymous. Your opinions are of the highest importance to our study. Please answer the following question to the best of your ability. Survey time is approximately 10-15 minutes. After filling out the survey, a button "Submit Survey" will appear at the bottom of the page. Please be sure to click on it so that we may accurately record your responses. If you encounter any problems with the survey, please contact the survey administrator. Thank you.

Section A

Are you a cell phone user?

YES

Please tick the checkbox above to indicate that you are a cell phone user.

If you are not a cell phone user, please STOP here. Thanks for your valuable time.

1. How familiar are you with the concept of m-commerce (the use of online services through cellular telephones)?

Very unfamiliar Unfamiliar Familiar Very familiar

2. Do you have a cell phone?

Yes No

3. Is your cell phone your primary source of voice communication?

Yes No

4. How often do you use your cell phone?

Never Occasionally/Emergencies Most of the time Always

5. How many minutes do you think most people use each month, in regards to their service plan?

Less than Allotted minutes Allotted minutes Over the allotted minutes

6. Does your cell phone have a wireless feature that can be used to access the Internet?

Yes No

7. For those that have an internet capable phone, how frequently do you use this feature?

Never Monthly Weekly Daily I do not have internet access on my phone

8. How aware are you about your cell phone's different features/capabilities?

Completely unaware Unaware Somewhat aware Aware Completely aware

9. Check all of the following mobile services that you have used and/or experienced (check all that apply):

Information services (i.e finding weather, sports result) Financial services (i.e. banking, stock trading)
Location-based services (e.g. street navigation) Cashless purchasing (i.e. buying tickets with mobile devices)

10. Do you know how to use your device to carry out m-commerce transactions?

Yes No

11. Have you ever carried out an m-commerce transaction?

Yes No

12. Do you have access to a personal computer with Internet capabilities?

Yes No

(a) If so, where do you most often access the Internet?

Home Work Library School Other

(b) And what type of Internet is it?

DSL Cable Wireless Dial-up/modem

13. In a typical week, how many hours do you spend online?

Less than 6 hours 7 - 11 hours 12 -17 hours 18 - 24 hours 25 or more hours

14. How is your time spent online? (check all that apply)

Checking/sending email	Shopping	Surfing	Business
Chatting	Research	Sports related	Entertainment

15. How often do you shop online?

Never Occasionally Most of the time Always

16. Of the following, which is your most preferred method to shop?

TV	Catalog/Mail order	Internet
Telephone	Retail stores	Other

Section B

17. How often would you use the following applications through your mobile phone if they were available:

Applications	1 Never	2	3	4	5 Always		Are you knowlegable of this application?
Read and receive news/notices							Yes No
Calendaring/alerting Internet services							Yes No
Video conferencing/phone							Yes No
Routine bank services (pay bills, check accounts, etc.)							Yes No
Stock trading on the Internet							Yes No

Download/play games							Yes No
Listen to/download music online							Yes No
Chat online through instant messenger or chat rooms							Yes No
Watch real-time TV							Yes No
Send/receive emails							Yes No
Send & receive music/video							Yes No
Receive and send mobile pictures							Yes No
Access "yellow/white pages"							Yes No
book traveling arrangements							Yes No
Make restaurant reservations							Yes No
Shop for goods on the Internet							Yes No
Receive coupons and other special offers							Yes No
Submitting claims to insurance companies							Yes No
Receive personalized shopping offers							Yes No
Location Based Services							Yes No

Take part in Internet auctions							Yes No
Book cinema or theater tickets							Yes No
Advanced banking services (loan negotiations, ordering credit cards, etc.)							Yes No
Use your cell phone in a manner similar to a credit card at stores							Yes No
Use your cell phone to remotely control certain appliances, lights, cars, heat, oven							Yes No

18. What is your current monthly cell phone bill per person?

N/A $0-30 $30-60 $60-90 $90-120 $120 +

19. If you are willing to pay an additional monthly fee for these applications what cost range is most reasonable to you?

$0-10 $10-15 $15-30 $30-45 $45+

20. Please select the pricing scheme you would pay to use m- commerce:

Free (no fees) Pay for what services you use Time based fee Data transfer based fee Don't know

21. Please respond by checking the number that corresponds degree of intensity you feel is present with mobile services for each of the following items.

Items

1

2

3

4

5

6

7

No opinion /Don't know

Time consumption

low

high

Easy of use

easy

hard

Costs of using cell phone

low

high

Ability to make changes to cell phone service/plan

easy

hard

Connection time to Internet

fast

slow

Convenience of cell phone

low

high

Minutes in cell phone plan

excess

insufficient

Wireless web

convenient

inconvenient

Range of services

many

few

Pricing

simple

complicated

Difference in service plans

little

huge

User interface

friendly

unfriendly

22. Please rank the top 3 important features you feel are needed for a good mobile communication company.

The 1st important feature is

The 2nd important feature is

The 3rd important feature is

Section C

23. Please respond by checking the number that corresponds to how much you agree or disagree with each following statement.
A '7' means that you strongly agree on that statement, and a '1' means that you strongly disagree. (see the status bar for the meaning
of each radio button when you move your mouse)

Items 1 Strongly Disagree 2 3 4 5 6 7 Strongly Agree

I am fully aware of the accessories my cell phone/mobile unit capabilities

I am currently satisfied with my cell phone/mobile unit capabilities

I often feel frustrated when using my cell phone in a service area with a poor signal.

I trust sending my personal information via mobile services.

I find the services of my cell phone beneficial

I believe the services provided by mobile devices save time

Overall I trust wireless communication.

I find the services provided by the Internet make communication more convenient

I feel my personal information is secure when shopping online.

I feel very comfortable using the Internet.

The internet is helpful in conducting day-day business responsibilities

The internet is a useful tool for shopping.

The mobile internet would be an easy and effective way to perform the basic tasks I do on the internet.

The mobile internet is an important asset to many rising businesses in the world today.

I would use the mobile internet to replace my internet usage at home.

Mobile internet will revolutionize the mobile phone industry.

Mobile internet will become the easiest and fastest way to access the internet.

Having a web application on my cell phone is a vital feature of my cellular service.

Having the ability to use web applications via my cell phone would increase my productivity

I am more likely to use my mobile service for web access than any other method(s) of gaining web access

If I could use my cell phone to access the Internet, I would not use my computer.

I would be more likely to use mobile services (such as Text Messaging) if my friends did.

I prefer e-mail to speaking with people over the phone.

I would feel safe using my mobile device to make purchases from the Internet.

It would be easier for me if all of the services I used on computer internet were available in my cell phone

Cost is a factor for purchasing a web application feature on my cellular phone

I would use mobile internet services even if there was an added cost.

Mobile web access is worth extra money per month

I feel these applications will gain popularity among consumers within the early stages of m-commerce

I am up to date on technological advances

I only feel comfortable making in store purchases

Cellular phone is a necessity for me.

I hate the hassle of fighting crowds at the mall.

When I shop for electronics, I look for an item with more features.

Limited computer skills associated with its use discourage me from engaging in e-commerce.

. 24. Where have you learned the most about mobile services and cell phones?

TV	Radio	Magazine / Newspapers
Word of mouth	Internet	Other
Direct Mailings	Service Providers	Not Applicable

25. What is your occupation?

Professional Services	Technical / Clerical / Sales	Managerial / Administrative
Precision / Craft	Student	Other

26. How often do you travel?

Never Sometimes Always

27. How mobile would you say is your career?

No mobility Low mobility Average Mobility High Mobility Extensive Mobility

28. Your Age

29. Your Gender

30. Your Marital Status

31. Your Education

32. Your Annual Household Income

33. Your Ethnic Group

34. How did you first hear of m-commerce services?

From this questionnaire Advertising Word- of- Mouth Through work

35. Who invited you to participate this survey? Please type in his/her name:

36. Your email address:

END

Please click 'Submit Survey' button.

Thank you very much

Items		1	2	3	4	5	6	7		No opinion /Don't know
Time consumption	low								high
Easy of use	easy								hard
Costs of using cell phone	low								high
Ability to make changes to cell phone service/plan	easy								hard
Connection time to Internet	fast								slow
Convenience of cell phone	low								high
Minutes in cell phone plan	excess								insufficient
Wireless web	convenient								inconvenient
Range of services	many								few
Pricing	simple								complicated
Difference in service plans	little								huge
User interface	friendly								unfriendly

Items	1 Strongly Disagree	2	3	4	5	6	7 Strongly Agree
I am fully aware of the accessories my cell phone/mobile unit capabilities
I am currently satisfied with my cell phone/mobile unit capabilities
I often feel frustrated when using my cell phone in a service area with a poor signal.
I trust sending my personal information via mobile services.
I find the services of my cell phone beneficial
I believe the services provided by mobile devices save time
Overall I trust wireless communication.
I find the services provided by the Internet make communication more convenient
I feel my personal information is secure when shopping online.
I feel very comfortable using the Internet.
The internet is helpful in conducting day-day business responsibilities
The internet is a useful tool for shopping.
The mobile internet would be an easy and effective way to perform the basic tasks I do on the internet.
The mobile internet is an important asset to many rising businesses in the world today.
I would use the mobile internet to replace my internet usage at home.
Mobile internet will revolutionize the mobile phone industry.
Mobile internet will become the easiest and fastest way to access the internet.
Having a web application on my cell phone is a vital feature of my cellular service.
Having the ability to use web applications via my cell phone would increase my productivity
I am more likely to use my mobile service for web access than any other method(s) of gaining web access
If I could use my cell phone to access the Internet, I would not use my computer.
I would be more likely to use mobile services (such as Text Messaging) if my friends did.
I prefer e-mail to speaking with people over the phone.
I would feel safe using my mobile device to make purchases from the Internet.
It would be easier for me if all of the services I used on computer internet were available in my cell phone
Cost is a factor for purchasing a web application feature on my cellular phone
I would use mobile internet services even if there was an added cost.
Mobile web access is worth extra money per month
I feel these applications will gain popularity among consumers within the early stages of m-commerce
I am up to date on technological advances
I only feel comfortable making in store purchases
Cellular phone is a necessity for me.
I hate the hassle of fighting crowds at the mall.
When I shop for electronics, I look for an item with more features.
Limited computer skills associated with its use discourage me from engaging in e-commerce.